
Biotechnology Industry Experience
MARKETING EXPERIENCE
Senior Marketing Manager
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I started with EpiCypher helping out with market research, price modeling, customer profiling, and competitive landscaping prior to a new product launch. I also assisted with generating marketing copy for the website and product retargeting and Google advertisements. In addition to my main project, I also helped with shipping fulfillment optimization and selected/implemented a new company-wide project management tool. At the end of the summer, I was asked to continue my marketing internship throughout the school year.
Marketing Communications Manager
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I started with EpiCypher helping out with market research, price modeling, customer profiling, and competitive landscaping prior to a new product launch. I also assisted with generating marketing copy for the website and product retargeting and Google advertisements. In addition to my main project, I also helped with shipping fulfillment optimization and selected/implemented a new company-wide project management tool. At the end of the summer, I was asked to continue my marketing internship throughout the school year.
GRADUATE EXPERIENCE
EpiCypher Internship
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Conducted market research, price modeling, customer profiling, and competitive landscaping prior to a new product launch
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Generated marketing copy for the website, retargeting and Google advertisements
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Recommended shipping and order fulfillment optimization best-practices
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Selected and implemented a new company-wide project management tool, Rindle
Graduate Consulting Experience
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Assessed the feasibility of a proposed kit and assay development
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Conducted a literature and patent search for emerging competitors and rated commercially-available competitors
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Created business commercialization and marketing plan using Business Model Canvas
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Provided client with key messaging and provided a go-to-market plan
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Conducted process audit and provided alternative workflows and equipment recommendations
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Investigated market drivers and conducted customer surveys
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Presented to senior personnel and provided written deliverables
Research Experience
Genetics Lab Temporary Employee
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Extracted DNA from leaf samples for library preparation and troubleshot protocol when necessary.
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Developed and implemented sample organizational system with detailed master spreadsheet.
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Trained the incoming student on the DNA extraction method and my organization technique.
Genetics Research Intern
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Introduction to laboratory techniques and sample handling best practices
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DNA extraction and quantification from fruit fly tissue for fly line quality control
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Exposure to working with RNA samples
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Wrote research paper and presented poster at undergraduate research symposium
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Trained dual-enrolled high school student in lab practice
Research Assistant
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Computational modeling of peanut proteins to gauge allergenicity
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Group lead for year long research project - set deadlines, managed team expectations
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Participated in group paper and hour-long group presentation and Q&A session
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Assessed the physiological effects of pharmaceutical drug, rosiglitazone, on protein structure and function
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Attended weekly lab meetings and provided feedback on peer presentations
Details on this structured undergraduate research experience: https://doi.org/10.1002/bmb.20975
