I graduated from NC State with a bachelor's degree in genetics and a minor in biotechnology in 2019 and a master's degree in microbial biotechnology in 2020. While attending my final year of graduate school, I also interned at EpiCypher, a small local biotechnology company, that creates tools and performs services for epigenetics and chromatin biology researchers. Upon graduation I was hired full-time at EpiCypher as the Marketing Communication Manager (a modest marketing team of one, with additional support from coworkers and freelancers). Over the last few years the company and I have grown together! Now as Senior Marketing Manager, I grown the internal marketing team to three, oversee our web development team, and provide strategy and direction for all EpiCypher marketing efforts. 

 

The startup / small company culture has allowed me to wear many hats and learn more than I ever imagined my first job would offer. My unique background allows me to quickly get up to speed on new products, understand the customer as a former bench scientist myself, and come up with creative messaging that will resonate with our audience. I love to learn and never shy away from a challenge. My ability to pivot, quickly problem-solve, and handle ambiguity has served me well not only in the small company setting but also as a manager.  

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Some of my most proud projects include: 

• screening and transitioning the company onto a new project management software

• planning our biannual conference, EpiCypher 2021

• leading our major website re-design while in grad school in spring of 2020

• driving the marketing campaign for EpiCypher first-ever kit

• creating the marketing department objectives/goals & team structure from scratch

 

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